When still in her early twenties, Bethany identified a lack of suitable provision for physical fitness to boost health and wellbeing within local communities often suffering from economic and social deprivation.
“Whilst delivering dance and fitness instruction as a student at University, I quickly realised that there was a huge need for affordable and accessible provision of activities for people of all ages, abilities and backgrounds across County Durham and the wider region,” said Bethany.
Nouveau Wellbeing delivers vital dance and fitness programmes to hundreds of people, including some of the most vulnerable groups across the North East since 2008.
“Having successfully grown Nouveau Wellbeing over the past decade, under my guidance the company has helped communities across the North East improve health and wellbeing.
In November 2017 Bethany launched ActivCare Coaching which trains carers and employees from organisations working with vulnerable groups, to effectively improve the wellbeing of people within their care.
She won a succession of awards as a result including Ernst & Young Future 50, The Gazette Chief Executive Awards; North East Young Business Person of the Year, and David Goldman Prize for Innovation.
In addition to her entrepreneurial work, Bethany also provides specialist Wellbeing Support to help businesses and individuals to reach optimal performance.
“I established Bethany Ainsley coaching & consultancy company, after identifying that entrepreneurs and businesses require a specialist level of support to manage wellbeing in order to perform at their best both at work and at home.”
As such she is able to draw on her lived experiences to talk with authority. She is an effective motivational speaker across her passions of Wellbeing, Entrepreneurship and Social Enterprise.